Three cheers for our FIA winners

Congratulations to the Heart Foundation and NSW SES Volunteers Association – honoured in the 2018 FIA Awards.

A big ‘well done’ from the Focus team to the NSW SES Volunteers Association and the National Heart Foundation of Australia!

Both were recognised in the 2018 FIA Awards for Excellence in Fundraising for outstanding tax-time direct mail campaigns.

Focus had the privilege of assisting the NSW SES Volunteers Association with the organisation’s direct mail acquisition campaign to raffle buyers who had never been asked to donate before. The campaign raised $112,830 against a $30,000 target and won an FIA Award for ‘Donor Acquisition’. Find out more here.

We also worked with the National Heart Foundation of Australia on their ‘Highly Commended’ tax appeal sharing the story of Jaxon, who was 3 years old when he watched his dad suddenly die from heart trouble he never knew he had. This appeal achieved a response rate of 20.3% and net income of 9.4% over target for research into heart disease. Find out more here.

Thank you to all the 2018 FIA Award winners for inspiring us to work even harder to further great causes like these.

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