Direct mail acquisition

NSW SES Volunteers Association

Tax Acquisition 2017
Direct mail appeal

National Heart Foundation

Tax Appeal 2016
  • FIA Awards 'Highly Commended' 2018 (Donor Renewal)
  • High response rate of 20.3%, well above previous year's 15.1%
  • Net income was up by 9.4%
  • Average donation grew by 16.9% compared previous year.
Direct mail repeat giving

Legacy Brisbane

ANZAC Day Appeal 2015
  • FIA Award finalist 2015
  • 7,023 existing supporters
  • Response rate of 32.4% - ie. nearly 1 in 3 supporters responded who were mailed
  • Profit of 59.4% above target
Direct mail acquisition that made a profit

Men of League Foundation

Tax 2015
  • 19,816 warm prospects - organisation members who had never donated
  • 1,003 new donors secured
  • Response rate of 5.1%
  • $50 average gift
  • Income $50,185 vs $30,000 target
  • Positive Return on Investment of $0.43 in income for every $1 spent
Direct mail repeat giving

Schizophrenia Research Institute Tax Appeal

FIA Award winner 2014
  • 1,197 existing supporters
  • Response rate lifted from 6.2% in 2012 to 22.5%
  • Income up to $93,000 from $67,260 in 2012
  • $346 average gift
  • Net profit 38.3% above target
Direct mail repeat giving

Exodus Foundation Christmas Appeal 2013

FIA Award winner 2014
  • 11,685 existing supporters
  • Response rate of 31.1% - nearly 1 in 3 supporters responded who were mailed
  • $227 average gift
  • Return on Investment of $23.20 in income for every $1 spent
  • Revenue of $822,042 vs $595,964 target (ie. a massive 38.7% above target)

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