Direct mailĀ appeal

UnitingWorld

EOFY Appeal 2018
  • FIA Awards 'Highly Commended' 2019 (Donor Renewal)
  • Response Rate:16.6% (up 29.7%)
  • Income: $447,036(up 15.6%)
  • Average Donation: $358 (up 26.1%)
Direct mail acquisition

NSW SES Volunteers Association

Tax Acquisition 2017
Direct mail appeal

National Heart Foundation

Tax Appeal 2016
  • FIA Awards 'Highly Commended' 2018 (Donor Renewal)
  • High response rate of 20.3%, well above previous year's 15.1%
  • Net income was up by 9.4%
  • Average donation grew by 16.9% compared previous year.
Direct mail repeat giving

Legacy Brisbane

ANZAC Day Appeal 2015
  • FIA Award finalist 2015
  • 7,023 existing supporters
  • Response rate of 32.4% - ie. nearly 1 in 3 supporters responded who were mailed
  • Profit of 59.4% above target
Direct mail acquisition that made a profit

Men of League Foundation

Tax 2015
  • 19,816 warm prospects - organisation members who had never donated
  • 1,003 new donors secured
  • Response rate of 5.1%
  • $50 average gift
  • Income $50,185 vs $30,000 target
  • Positive Return on Investment of $0.43 in income for every $1 spent
Direct mail repeat giving

Schizophrenia Research Institute Tax Appeal

FIA Award winner 2014
  • 1,197 existing supporters
  • Response rate lifted from 6.2% in 2012 to 22.5%
  • Income up to $93,000 from $67,260 in 2012
  • $346 average gift
  • Net profit 38.3% above target
Direct mail repeat giving

Exodus Foundation Christmas Appeal 2013

FIA Award winner 2014
  • 11,685 existing supporters
  • Response rate of 31.1% - nearly 1 in 3 supporters responded who were mailed
  • $227 average gift
  • Return on Investment of $23.20 in income for every $1 spent
  • Revenue of $822,042 vs $595,964 target (ie. a massive 38.7% above target)

Ready to find out more?

Get in touch now to discuss how our passionate and expert team can help you improve your direct mail results over and above what you ever thought possible.