Direct mail appeals

We can help you set your strategy and start planning your appeal – then at every point along the way, from copywriting and graphic design, to managing production, lodgement at the mailing house, and analysing campaign performance. Our inhouse creative team can assist you with concept development and production of all offline and online elements, including your mail-pack, donor care newsletters, campaign webpages and website banners, EDM copy and EDM banners, and media releases.

Direct mail acquisition campaigns

It’s super-competitive out there but acquisition mailings can still perform. We can help with your addressed mail, unaddressed mail, and premium and non-premium packs. Also with the most important step – identifying segments with the greatest profit potential. This may include contacts already on your database, providing you with a less costly avenue for adding to your donor lists and combating attrition.

Strategic fundraising planning

Our expert data analysis can empower you with a wealth of insights from previous campaigns and your donors’ past behaviour. We will undertake the traditional recency-frequency-monetary or RFM analysis, and much more. Then we can assist you with your direct mail program and campaign planning – working with you to determine ‘where to next’ so you achieve ongoing improvement for your direct mail fundraising results.

Unaddressed mail and self-mailers

Ask us to help with letterbox drops to the householder and self-mailer inserts. These can be a great way to cost-effectively get your message out to the wider public and invite them to support your good cause.


Either as part of a mail appeal or on their own, email direct mails – or EDMs – are a fantastic, quick and budget-friendly way to successfully nurture relationships with your donors and prospects. They make it comparatively easy to update donors on their impact, thank them, and/or ask them to give again. Access to analytics and tracking also means that with each campaign you can gather deep learnings to direct and refine your future EDM activities. Call us for help with charity EDM planning, charity EDM copywriting and charity EDM graphic design.

Our Approach

Our proven, data-driven approach can help you successfully increase your direct mail revenue while you contain costs - meaning more of your precious funds can be directed towards advancing your great cause.

In the process of assisting you, we review your past results in detail. Armed with this knowledge based on your donors' past behaviour, we advise you on the best, most cost-effective ways to achieve your fundraising goals.

We then work with you to implement your strategy and campaigns, with our one-stop-shop service that you can use for every step. We'll help you with creative development and production, right through to managing your mail-house lodgement and analysing campaign performance.

You are also provided with detailed reporting which you can present to your wider team and confidently rely on to guide - and enhance - your ongoing fundraising investments into the future.


Next Steps...

Contact us to see how Focus Fundraising can help your organisation achieve fundraising success.