Our Story

Focus Fundraising was established in 2008 by Vic Zacharias as a specialist direct mail fundraising agency that assists nonprofit organisations to achieve their fundraising objectives. We can help you shift your direct mail income up a gear - whether your charity is large, mid-size, or small and growing.

Winners and finalists many times over in the Fundraising Institute Australia Awards for Excellence in Fundraising, we are the right choice for all your direct mail planning, direct mail strategy, direct mail copywriting, direct mail graphic design, direct mail production including printed packs and fundraising EDMs, and direct mail analysis and improvement.


Meet the Team

Our team have a wealth of experience in fundraising and direct marketing. With our help, your organisation can revitalise its fundraising program and raise the vital funds you need to fulfil your vision and mission.


Vic Zacharias FFIA


I've managed charity direct mail programs and over 1,000 campaigns for not-for-profit organisations and charities for 17 years. My specialty and my passion is understanding and using your data to boost your direct mail results. To each project, I bring the same high level of care and attention to detail I'd have if I was on your in-house team. This thoroughness and evidence-based approach, combined with the perspective of an independent outsider, has been proven to work outstandingly well for organisations of every size.

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Liz Henderson

Communications Manager

Since 2002 I've worked as a charity copywriter and direct mail copywriter for charities including some of Australia's largest and best known, along with being a freelance writer for mainstream media outlets in publications including Sunday Life, marie claire, and Who Magazine. I'm also the former editor of the fundraising sector's well-regarded magazine, Fundraising & Philanthropy. I have the experience and skill to help you with direct mail campaign development and I can convey your call to action in words that compel people to give.


Helen Lloyd

Client Service Manager

With over 30 years in the nonprofit sector, within nonprofit organisations and charities that are household names, I've worked in fundraising and managed customer service operations, processing teams, direct mail campaigns, merchandise programs, lotteries/raffles, acquisition and letterbox drops. I have the know-how to help plan, co-ordinate, manage and report on your direct mail campaigns.


Renato Vasquez

Creative Director

I've been working in print and digital marketing since 2001 across multiple categories including professional services, healthcare, and the automotive industry as well as most recently for nonprofit organisations. Consulting to national organisations - designing and implementing strategic creative initiatives to sustain the growth of their brands - the campaigns I've worked on have been recognised for effectiveness through state and national awards. I love to create smart and successful charity communications that are on brand, on brief and on time.

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Wendy Lipski

Accounting Consultant

An astute accounting professional with a reputation as a trusted advisor to individual clients, small businesses, and corporate executives. Wendy excels in recommending solutions that help small businesses achieve profitability and reach their financial goals.

We'd love to hear from you...

Whether you're looking for a direct mail agency; fundraising consultant or fundraising strategist; charity copywriter for your direct mail, EDMs, donor care mailings or newsletters; or you're after a charity graphic designer or web designer, get in touch now to discuss how our passionate and expert team can help you improve your direct mail results over and above what you ever thought possible.