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Focus Fundraising was established to assist nonprofit organisations to achieve their fundraising objectives. Our wealth of experience, particularly in direct mail can help you revitalise your fundraising programs and raise the funds needed to achieve your organisation's mission and vision.

Focus Fundraising specialises in:

  • Direct mail fundraising - appeal and acquisition campaigns
  • Strategic fundraising planning
  • Donor and bequest development programs
  • Telemarketing fundraising

Our cost effective approach can help you increase revenue and contain costs, enabling for funds to be directed to where they are needed most.

We have managed to produce outstanding results for our clients and have helped generate significant improvements in response rates, revenue, average gift amounts and ROI, while containing cost.

  • Strategic Fundraising Planning
  • Direct Response Fundraising
  • Donor Development Programs

About

Focus Fundraising was established in 2008 as a specialist agency aiming to assist nonprofit organisations to achieve their fundraising objectives.

Our Directors combine a wealth of experience in fundraising and direct marketing. We are confident that we can help nonprofit organsiations revitalise their fundraising programs and raise the funds needed to achieve their vision and mission.

DIRECTORS

Lindsay May CFRE FFIA
Lindsay has over 39 years experience in database design, de-duplication, data hygiene, laser imaging and direct mail production and a long involvement with Australia Post on many postal issues.

Lindsay is a Fellow of the Fundraising Institute Australia, and was a director of FIA 1996-2006. He is a Certified Fund Raising Executive and was a marker for the Australasian Reporting Awards Inc Charities Division.
He is on the Madison Down Under faculty and a regular speaker on issues including Privacy, Fundraising Legislation, Ethics, Database, Direct Mail and yachting.

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Paul Ward AFAMI CPM
A founding partner of The Mailing House P/L, Paul has been involved in the Direct Marketing industry for over 35 years.

With a background in both I. T. and Marketing, working for I.C.L. Computers, Xerox , Datamail and The Mailing House, he has been involved in the concept, planning and implementation of thousands of DM campaigns in the finance, retail and fundraising sectors.

Vic Zacharias BCOM MCOM MFIA
Vic joined forces with The Mailing House Pty Ltd to establish Focus Fundraising Consultants Pty Ltd in 2008. Prior to Focus Fundraising, Vic served in senior fundraising roles with Epilepsy Action Australia and Vision Australia/Royal Blind Society.

He has a passion for direct marketing fundraising and is credited with the development and implementation of award winning DM campaigns including a Silver ADMA Award, as well as numerous State and National FIA Awards.

Vic is degree qualified with a BCom and an MCom (Marketing) from the University of Wollongong and has also completed the ADMA certificate. He is also a member of the FIA Chapter 2 Executive Committee.

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Staff

Helen Lloyd - Client Service Manager
Helen has over 10 years fundraising experience and has managed customer service operations within major non profit organisations.

Liz Henderson - Communications Manager
Liz henderson's role involves fundraising copywriting and assistance with campaign development for charities of all sizes including some of Australia's largest and best known - working on everything from direct mail and EDMs, to donor care mailings and newsletters.

Renato Vasquez - Creative Director
Renato has over 17 years marketing and design experience and has worked across a wide range of categories including Professional Services, Healthcare, Automotive as well as nonprofit organisations.

Renato has consulted to national organisations designing and implementing strategic creative initiatives to sustain the growth of their brands. Many of these campaigns being recognised for effectiveness by winning both state and national awards.

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SERVICEs

Focus Fundraising provides the following services that are tailored to suit the specific needs of not-for-profit organisations:

  • Strategic fundraising planning
  • Fundraising audits, e.g. 'DM Health Check'
  • Direct mail appeals
  • Direct mail acquisition campaigns
  • Donor development programs - major gifts, regular giving, surveys
  • Bequest development programs
  • Lotteries
  • Telemarketing fundraising
  • Copywriting
  • Print and production management
  • Data entry and processing

Helpful Links

We have put together a list of helpful links that you can easily access by clicking on the links below:

 

Portfolio

Below are some organisations Focus Fundraising has been working with:

Testimonials

Not only have I employed Vic as a direct mail project manager, I have judges his entries in the Fundraising Institute's Awards for Excellence. His understanding of his subject is second to none, his attention to detail scupulous and his results extraordinary. I don't look for the cheapest, but I want the best bang for my buck - that's why I keep using Vic." | Andrew Markwell, Marketing and Fundraising Manager, The Exodus Foundation

Tax Appeal 2009 was our most successful DM campaign ever, raising in excess of $300,000." | Carol Ireland, Chief Executive Officer, Epilepsy Action Australia

Our ANZAC Day Appeal 2009 income more than doubled year-on-year." | Corene Strauss, National Marketing Manager, Legacy

Awards

Focus Fundraising has received numerous industry awards since being established just a short number of years ago. These awards are a reflection of the success of the campaigns we have delivered to our clients.

Highly Commended FIA Awards for Excellence in Fundraising 2011 - NSW Awards | Renewal Campaign Division A | Sydney Legacy ANZAC Day Appeal 2011 | read case study

Highly Commended FIA Awards for Excellence in Fundraising 2011 - NSW Awards | Renewal Campaign Division B | The University of Sydney - Sydney Development Fund Tax Appeal 2011 | read case study

Highly Commended FIA Awards for Excellence in Fundraising 2011 - NSW Awards | Renewal Campaign Division B | The Exodus Foundation Winter Appeal 2011 | read case study

Winner FIA Awards for Excellence in Fundraising 2010 - Chapter 1 | Renewal Campaign Division A | Melbourne Legacy ANZAC Day Appeal 2010 | read case study

Winner FIA Awards for Excellence in Fundraising 2010 - National & Chapter 2 |Renewal Campaign Division A | Westmead Medical Research Foundation Tax Appeal 2010 | read case study

Winner FIA Awards for Excellence in Fundraising 2010 - National & Chapter 2 | Renewal Campaign Division B | The University of Sydney - Sydney Development Fund Tax Appeal 2010 | read case study

Winner FIA Awards for Excellence in Fundraising 2010 - Chapter 3 | Renewal Campaign Division A | Brisbane Legacy ANZAC Day Appeal 2010 | read case study

Highly Commended FIA Awards for Excellence in Fundraising 2009 - National | Budget Renewal Division A | Epilepsy Action Australia Tax Appeal 2009 | read case study

Winner FIA Awards for Excellence in Fundraising 2009 - Chapter 2 | Budget Renewal Division A | Epilepsy Action Australia Tax Appeal 2009 | read case study

Winner FIA Awards for Excellence in Fundraising 2010 - National & Chapter 2 | Budget Renewal Division B | Sydney Legacy ANZAC Day Appeal 2009 | read case study

Winner FIA Awards for Excellence in Fundraising 2009 - National & Chapter 2 | Budget Acquisition Division B | Epilepsy Action Australia Epilepsy Awareness Survey 2008| read case study

Winner FIA Awards for Excellence in Fundraising 2009 - National & Chapter 2 |Budget Renewal Division A | The Exodus Foundation Winter Appeal 2008|read case study

Contact

To see how Focus Fundraising can help your organisation achieve success in direct mail: