Direct mail appeal
UnitingWorld
EOFY Appeal 2018
- FIA Awards 'Highly Commended' 2019 (Donor Renewal)
- Response Rate:16.6% (up 29.7%)
- Income: $447,036(up 15.6%)
- Average Donation: $358 (up 26.1%)
Direct mail acquisition
NSW SES Volunteers Association
Tax Acquisition 2017
Direct mail appeal
National Heart Foundation
Tax Appeal 2016
- FIA Awards 'Highly Commended' 2018 (Donor Renewal)
- High response rate of 20.3%, well above previous year's 15.1%
- Net income was up by 9.4%
- Average donation grew by 16.9% compared previous year.
Direct mail repeat giving
Legacy Brisbane
ANZAC Day Appeal 2015
- FIA Award finalist 2015
- 7,023 existing supporters
- Response rate of 32.4% - ie. nearly 1 in 3 supporters responded who were mailed
- Profit of 59.4% above target
Direct mail acquisition that made a profit
Men of League Foundation
Tax 2015
- 19,816 warm prospects - organisation members who had never donated
- 1,003 new donors secured
- Response rate of 5.1%
- $50 average gift
- Income $50,185 vs $30,000 target
- Positive Return on Investment of $0.43 in income for every $1 spent
Direct mail repeat giving
Schizophrenia Research Institute Tax Appeal
FIA Award winner 2014
- 1,197 existing supporters
- Response rate lifted from 6.2% in 2012 to 22.5%
- Income up to $93,000 from $67,260 in 2012
- $346 average gift
- Net profit 38.3% above target
Direct mail repeat giving
Exodus Foundation Christmas Appeal 2013
FIA Award winner 2014
- 11,685 existing supporters
- Response rate of 31.1% - nearly 1 in 3 supporters responded who were mailed
- $227 average gift
- Return on Investment of $23.20 in income for every $1 spent
- Revenue of $822,042 vs $595,964 target (ie. a massive 38.7% above target)
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